In this episode of Build Momentum, Sarah and Katie will be diving into sending marketing emails and making phone calls to superintendents and district leaders and figuring out what strategies are working and what don't.
Some Questions Sarah Asks:
In This Episode, You Will Learn:
“Some of them, I actually might want to [respond to], but they came in at the same time that I needed to respond to someone else and were just a low priority for the moment. And for that reason, I totally expect people to follow up with me.”
“I hesitate to say name-dropping [is effective] because then I could see somebody really latching on to that and going overboard. But if somebody genuinely is like, ‘Hey, I know so and so….’ I also notice if their message is personal, but with the volume of people they're trying to sell to they don't have time to make it personal. But if you really want my attention, you will."
“Relationships matter. Something identifiable, whether that's a salesperson you've worked with at a different school and you bring them to your new school because you know them, or it’s a relationship of trust because you've shown me a product that has helped my life.”
Stay in touch with Sarah Williamson:
Stay in touch with Katie Lash:
About "The Secret to Transformational Leadership," which Sarah co-authored with Dr. Quintin Shepherd: