We provide public relations, communications strategies, and thought leadership opportunities to education leaders and the brands they champion.
Our passion for helping improve outcomes for all students fuels our support of the education industry, from startups and think tanks to research institutes and software companies.
I’ve never been that much of a fan of PR (a real bona fide skeptic), and you’ve changed that. We really value SWPR Group and your entire team. Thank you for being so purposeful and passionate about your work. We are thrilled to be your partner.
Sarah is a creative, tenacious, strategic thinker who recognizes that partnerships are based on open communication, integrity, and trust. The team members—and Sarah in particular—are tenacious. And that matters a lot in PR, where a first attempt at something doesn’t always work. This is a talented, energetic group of communications professionals who are savvy enough to understand and navigate the education industry exceptionally well AND passionate about the fundamental importance of education for everyone.
Hire Sarah and SWPR if you plan to stand up something new that you want the entire industry to know about. They planted a flag for our Supes’ Choice Awards and put it on the map. They hustle. They got me on more podcasts than I could possibly want to be on. They will be as passionate and urgent about your business as you are. I can't say enough good things about the value SWPR created for IEI.
Sarah is one of the most knowledgeable and strategic thinkers I have ever known in the PR world. She is a marketing guru, possessing a keen understanding of our market, the specifics of how to get the word out, and the key drivers to help companies succeed. If I were starting a company, she would be one of the first people I would bring on board.
Sarah and the team at SWPR are a joy to work with. More than just an agency, they strive to be true partners with their clients—helping us keep in touch with market trends and pushing us to innovate, while still being respectful of our comfort areas and limits. They're a very well-connected group and have helped us build amazing relationships in the education space. A fantastic extension to our in-house team.
In my role as Chief Academic Officer at Apex Learning, I worked closely with Sarah to elevate our company in the market, not from a product perspective but rather from a leadership and partnership perspective. Sarah offered big-picture thinking and planned a robust calendar of thought leadership events. One of the key initiatives Sarah drove was our presence on conference programs. She is particularly strong at writing proposals in a way that captures the conference needs and brings highly relevant, outcomes-driven sessions forward to align to the needs and interests of the attendees.
Amy De La Hunt of SWPR Group has been a godsend for our small business! We've always known that we had amazing stories to tell about the impact of our work. But we could rarely find the time to do in-depth interviews with our clients and create content around their usage of our programs. Amy's professional interaction with our clients to develop intriguing case studies and associated blog posts has provided us with new marketing materials that describe the impact of our work better than we ever have before. Getting to a sale with new clients has been made much easier for our team because of Amy's work.
Sarah and her team really understand our business and have created the right strategic partnerships, alliances, and media opportunities that have set us up for long term success. She is a true partner and thinks about our business like an owner. SWPR is one of the best!
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