In this episode of Build Momentum, We have a spectacular guest, Brad Weinstein,  who shares his evolution from being an educator to an education influencer on social media. He shares tips and tricks for maximizing social media, particularly for the education sector.

Brad Weinstein is the founder of Teacher Goals. Teacher Goals is one of the leaders in social media for teaching and education with 540,000 followers on Facebook, 232,000 followers on Twitter, 132,000 followers on Instagram, & 15,000 followers on LinkedIn.

Brad went from an elementary teacher, a middle school teacher, to being a high school principal. He is also the one of the authors of the book Hacking School Discipline: 9 Ways to Create a Culture of Empathy and Responsibility Using Restorative Justice.

Some Questions I Ask:

• How you got your start in education and your evolution and what you're focusing on now? (1:45)
• So after you went to the new job at the innovative school, and you authored your book, what happened next? When did teacher goals start, tell me more about teacher goals and how that came to be? (10:31)
• So I would say I was going ask you what your secret to successes. But I think you just told us it's hours of dedication and time. Is it easier now than it used to be? (18:46)
• Do you have any tools you recommend, because I know you've told me before, when we chatted about something that you use to drive people into an email list. Tell me about that. And other tools that you use to make your life easier? (21:56)
• What are your tips for a viral post? how to do it and what are your strategies? (24:50)

In This Episode, You Will Learn:

• How Brad got his start in Education and his evolution (2:05)
• It’s not an easy start. It's gonna take a lot of time, years and years of consistency with your posting efforts (17:12)
• Understanding that putting yourself out there to the world there's going to be some good comes with that, there's going to be some negative outcomes with that. (20:39)
• Knowing what's going to work, what isn't going to work is important. (20:54)
• You should constantly strive for content that is going to have never been seen before. (21:20)

Quotes:

“I literally spend eight hours a day or more on social media. And that's what people don't realize they don't get is that it's a lot harder than it looks to run in accounts, especially assessable accounts”

“The consistency is huge too because some people will tweet once and that they want to eat for three days and then they'll tweet Seven days later, and then they'll tweet five times in one day. And that is just you know, people tweeting when they have something to say. But when you're trying to build an audience, you need to think about what you're trying to say. And even plan it out a little bit with that consistency.”

“If I'm going to amplify someone, they have to be good for education, they have to be somebody that aligns with our mission and our values.”

Connect with Brad Weinstein on:

Facebook

Twitter

Instagram

LinkedIn

Stay in touch with Sarah Williamson:

Free Case Study Guide

Website

Facebook

‍