The New Year is a great time to adopt a growth mindset, harness our creativity, and consider three ways to expand our collective impact. On this episode of Build Momentum, Madeline Turnock, a PR and marketing expert in higher education, nonprofit and corporate
PR, shares her very applicable insights with us.

This quick, 12-minute podcast covers the top three ways Madeline recommends taking your organization to the next level in 2021. Here’s a preview of some of the insights she shares!

1) Map your ecosystem to create a web of inclusion.

How are all of your audiences connected and inter-connected? This might mean considering psychographics, demographics, your talent base, thought leaders, etc.

2) Identify a big challenge that your audience is facing (and how can you help solve it!).

Hint: using a lens of empathy is the key!

3) Ask “how might we solve this problem.”

Bring diverse voices to the table and consider creative ways of thinking to address the challenges you identify.

Here's a link to School Retool site she mentions: https://schoolretool.org/

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