Our Podcast

Build Momentum: Thought Leadership for Education
Build Momentum explores thought leadership in education through interviews with influencers and education leaders. Katie Lash, the director of the East Central Education Service Center in Indiana, joins Sarah Williamson, the founder of SWPR Group, a public relations firm dedicated to providing thought leadership for education organizations, to explore what works (and what doesn’t) when it comes to thought leadership in education. Watch for episodes every other Thursday on Spotify, iTunes, or whatever platform you listen.

Futurecasting 2023: Predictions from CEOs, superintendents and education leaders across the industry
In this episode of Build Momentum, Sarah and Katie are kicking off this first episode of the year with their predictions for 2023 in the education space along with some influential people across the Industry.

Thought Leadership Power Hour| Juliana Finegan & Hayley Spira-Bauer
In this episode of Build Momentum, Sarah and Katie are joined by Juliana Finegan and Hayley Spira-Bauer. Juliana is the VP for strategy and learning for the company Vivi. Juliana is a passionate educator and leader with experience inside and outside the classroom. Hayley is the Chief academic officer for iTutor.com, a member of the advisory board at Inspiring Educators, and an Edtech Mentor in StartEd.

Superintendents and EdTech Leaders Talk Challenges and Opportunities for 2023 | IEI Fall Summit
In this special episode, Sarah and Katie attend the Institute of Education Innovation Fall Summit 2022. They are joined by 16 superintendents and other leaders who dive into trends and challenges in education and how IEI helps them navigate.
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A National Perspective on EdTech and What’s Ahead | Kristina Ishmael
In this episode of Build Momentum, Sarah and Katie are joined by Kristina Ishmael. Kristina is an educator, learner, advocate, and agent of change. As the Deputy Director of the Office of Ed Tech, she executes the office mission of developing national edtech policy that enable everywhere, all-the-time learning and support digital equity and opportunity.

3 Crazy Innovative Ways to Leverage Thought Leadership | JW Marshall
In this episode of Build Momentum, Sarah and Katie are joined by JW Marshall, the director of learning solutions at Market scale, and a fellow podcast host of the Voices of E-learning show. He is also the VP of Marketing at Summit K-12 in Dallas-Fort Worth, Texas.

Launching conferences, nailing your story, and differentiating from competitors | John Watson, Founder of DLAC
In this episode of Build Momentum, Sarah and Katie are joined by John Watson. John is the founder and CEO of the Evergreen Education Group, which runs the Digital Learning Annual Conference (DLAC) and the Digital Learning Collaborative.

Slaying Substack, Writing Books & Embracing Failure(s)
In this episode of Build Momentum, Sarah and Katie are joined by Carl Hooker and Kevin Hogan. Carl is a speaker and consultant for HookerTech in Austin, Texas. He is also the co-founder of K12Leaders, a social network built for educators by educators, and a seasoned author whose latest work is “Ready, Set, FAIL! Using Failure & Risk-Taking to Unlock Creativity.”
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Marketing Emails: The Good, the Bad, and the Ugly | Sarah Williamson & Katie Lash
In this episode of Build Momentum, Sarah and Katie will be diving into sending marketing emails and making phone calls to superintendents and district leaders and figuring out what strategies are working and what don't.